The relaunched item website is just as flexible and modular as our building kit systems for industrial applications.
Access to product information, content and downloads is now easier than ever for existing and potential customers. The new high-end design catches the eye immediately, stretching the full width of the screen. This makes the most efficient use of the space available, whether item24.de is being accessed from a desktop, tablet or smartphone. The fonts, colours and all clickable buttons have also been freshened up to ensure the website displays in the same high quality on every end device. The new design also supports the use of large-format images and videos, highlighting even better the bounty of innovative details that characterise solutions from item.
A direct line to service at any time
Another detail of the new item website that jumps out immediately is the contact flyout. The red menu on the right-hand side of the desktop view means visitors are only ever a click away from our skilled online service team, no matter what page they are on. During business hours, they can choose to either chat direct to a customer service advisor or, thanks to a cobrowsing function, have support accompany them as they look through the pages of item24.de.
Alternatively, and outside business hours, the letter icon provides a new way of looking for a contact. By entering a German postal code or selecting another country, existing and potential customers can see at a glance where and how they can reach their nearest customer advisor. The flyout also enables customers to access their current shopping basket at any time.
Completely new look – the item Online Shop
The best example of how the entire website is now more user-friendly is the item shop, which can now be used just as easily on any end device. A flyout can be opened using the main navigation menu at the top of the website pages. This menu only appears when required and provides an initial overview of item's entire product range. As soon as a product group is selected, a short introductory text appears to the right of this explaining the key areas of application and benefits. This is particularly useful for potential customers who are not yet familiar with all of the item product groups.
Another major help on the way to finding the perfect solution is the search function, which is also new and more efficient. The results of each search are divided into clusters according to type, enabling customers to sort them by products in the shop, topics and content on item24.de, and technical documentation and product catalogues in the Download Centre. Thanks to its focused, design-based navigation and stripped-back appearance with no confusing overloaded areas, the new website is a digital customer advisor in its own right.
Download Centre and online tools
To help existing and potential customers access advice and support as efficiently as possible, the website is packed with opportunities to jump to key application areas for item profile technology. These tabs lead directly to lean production and other popular product areas. Other areas of the website feature filters that can be used to narrow down the wide range of information available on item24.de and focus on specific requirements and interests. For example, the content of the Download Centre can be filtered by category. Besides downloading content directly, users can also add relevant catalogues and documents to a watch list. The content of this watch list can then be downloaded collectively with a single click.
It goes without saying that we would like all our customers to have access to these benefits, so we will gradually be adapting the websites of our item partners outside Germany and our numerous additional offerings to the new, cutting-edge design. In the medium term, item will have a uniform web presence. The usability advantages are already clear in the item Machining Tool – especially on tablets and smartphones. The freshly revised Lean Glossary is also worth a look.
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